What is Article Marketing?

Posted on Jul 7, 2011 in Blog | 0 comments

Article marketing is a form of advertising in which businesses write, publish, and distribute articles (typically 400 – 750 words) related to their business products and services as part of their online marketing strategy. The main goal of article marketing is to get solid, targeted search engine traffic to a business site.

What are the benefits of article marketing?

• Exposure for your brand. It’s more important than ever to have a presence for your brand and business in multiple places online. You need to be found, and when someone searches for keywords connected to your product and an article you have written shows up in their search results, you have an automatic chance to win their trust and business.
• A chance to showcase your expertise. When you write an article about your service, you get the chance to show your expertise in your field. Purchasers are more likely to buy your product or service if you have shown that you know what you are doing and are a expert in your industry.
• Get links back to your site. When you publish on article directories (like Ezine Articles) you have the chance to offer a link back to your website or a particular landing page in your bio or resource box. Your bio or resource box is also where you can put your call to action.
• The traffic keeps coming. One of the best things about building a vast library of content connected to your brand is that once it’s online, it’s always there for people to find with a simple search.
• Others will publish your content. The articles on most article directories is free to republish, so long as the author and resource box are faithfully replicated, including the link to your site. This means others can pick up and spread your content for you.
• Improve your search engine results page rank. With regular publication (using targeted keywords and providing valuable content, of course) you can improve your site or page’s rank in search engine results.
• Gain instant authority. The internet makes publishing an instant gratification machine. You don’t even have to have a website in order to publish online. You can start by writing great content for your target market and have it up and showing online in minutes.
• It’s free. There are many free article directories to which you may publish your content. Some of the leading sources are: Ezine Articles, Articles Base, Buzzle, and Searchwarp. Find more online by searching on “Top Article Directories”.

Not sure what to write about? See our article “Jumpstarting the Content Machine: 25 Questions to Help You Get Started Writing” for helpful tips for writing your content.

Need help getting regular content generated and published for your article marketing strategy? Contact us today toll free at 877-495-6851 and see how easy it can be to generate, publish, and distribute regular content for your business marketing strategy.