Start Converting Traffic to Leads
Once you’ve generated traffic to your site, you need to convert your prospects to solid leads and customers. It’s no good having tons of traffic on your site if you aren’t making sales, gathering emails and signups, or otherwise converting lookers to buyers. Converting as much of your traffic into leads and customers is the primary reason you’ve done all you could to get the traffic to begin with.
There’s tremendous value to increasing your conversion rate even if it is only a very small percentage of your traffic. Let’s say you receive one hundred visits a week. If you converted just 1% of those, you now have four or more new leads each month. If you had a thousand visits a week, you’re looking at increasing your lead to forty or more leads. Understanding that small numbers can add up to large dollars will help you realize the full potential of conversion.
One consideration for converting traffic is making it easy for a visitor to become involved in your site. To do that, you need two things: First of all, your traffic should be targeted from the beginning with a good banner, text ad, social media post, press release or article. Then you’ll need a well-written offer designed specifically for the audience you’ve driven to that page.
If you are driving people to a website rather than a specific landing page, the page content should answer the questions or concerns your ad raised in their minds. Use your analytics program to study the path your visitors take through your content. Do they move to a page related to their landing page? Are they wanting more information than you’re giving them? Or do they bounce to something unrelated?
Another way to improve your conversion chances is using conversation. Customers are more likely to stay once they’ve become involved with a person on the site. Even more so if that person can answer questions well and lessen the anxiety involved when shopping online. There are many services offering the ability to put chat on your site and also monitor a visitor’s movement through your site. Monitoring a visitor’s progress through your site in real time can be a strategic advantage; you can pick the appropriate time to open up a chat window when you feel the time is right to make contact with your customer.
When you have the ability to do market analysis based on the performance indicators you’ve set up, evaluation of your marketing strategy is not only easier to maintain, but watching it as it unfolds gives you the opportunity to make changes immediately. It gives you a better decision making process leading to a more informed decision about what you need to tweak in order to fine tune your strategy. Any time you can take advantage of your support and analytics resources is a plus for optimizing your conversion strategy.
Are you looking to improve your web traffic conversion rates? Contact Calvert Creative today for a free online marketing consultation, and learn how we can help you start growing your business today.
