Calvert Creative’s Process Always Begins With a Conversation.
And our conversations begin with listening. That means you get to tell us your story–
- What does your company do?
- What are your company’s goals?
- Who is your target marketing?
- What makes your company unique?
- What is your budget and timeline?
We call this the Needs Analysis.
Our team will then meet, strategize, and return to you a plan of action and a proposal which includes
- Specific deliverable
- Proposed timeline
- Project costs
- Assets needed to begin
After you are satisfied with the proposal and sign-off the next steps are
- Begin drafting the campaign
- Send draft for approval
- Revise if necessary
- Finalize campaign
- Continue to monitor, analyze, and refine
Measuring and Growing Your Returns
Because we are conversion-driven, one of the main things we’ll be asking you about are your conversions. We expect to drive targeted leads toward a specific action (filling out your form, giving you a phone call, sending you an email, purchasing your product, etc.). We monitor those actions, and we will make suggestions to you about how we think the conversion rate could be improved. Sometimes this is as simple as running some new split tests, adding new keywords to your content, or re-writing a call to action. So even as your returns begin to show, we’ll be working on how to make them grow.