Newsletter Archive // September 2011

Monthly Newsletter, September 2011 | www.calvertcreative.com

Announcing Downtown Raleigh Marketing’s Premiere Event:

At their best, marketing campaigns roll out seamlessly. But have you ever wondered what was happening on the back side of the campaign?

You’re invited to Downtown Raleigh Marketing’s premiere event, where some of downtown Raleigh’s most successful business owners and marketing professionals tell the real story of what went on behind the scenes of their marketing campaigns.

Come listen to the inside marketing scoop, and get a chance to meet the speakers and ask your questions. Featuring business owners and marketing professionals from:

Marbles Kids Museum: Britt Thomas, VP of External Affairs

Isaac Hunter’s / Joel Lane’s: Zack Medford, Owner/VP of Marketing

Busy Bee: Chris Powers, Founder/Owner

Learn more >>

DETAILS:

Marketing Secrets: The Back Side

Tuesday, Sept 6 / 6–7:30PM

$5 suggested donation (given to local charity)

Hosted by Spy Raleigh

330 West Davie St. Raleigh, NC 27601 / map

Limited availability. Register today to guarantee your spot!

Next Month’s Event:

“3 Candidates. One Stage. The Future of Our City.”

Meet the City of Raleigh mayoral candidates!

Learn more | Register

Building Engagement with LinkedIn

With more than 120 million professional members (including executives from all 2011 Fortune 500 companies), LinkedIn is a force businesses cannot afford to ignore.

The network is easy to join, relatively simple to use, and can be a powerful weapon in any business marketing arsenal.

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Is That Networking Event Worth Your Time?

Networking events are a substantial part of the marketing universe these days.

With the continually rising popularity of online groups and social platforms (like Linked In, for example), just about every business leader is likely to see business networking invitations pouring into their inbox at an alarming rate.

So are these events worth your time? Should they be a part of your marketing mix? What are you getting out of them? Do they increase your revenue in any appreciable way?

Here are three big ways to help you determine whether you should put the next networking event on your To Do list, and ways to help you make the events you do attend pay off.