Newsletter Archive / June 2011

Monthly Newsletter, June 2011 | www.calvertcreative.com

Marketing Tasks You’ll Never Have To Do

We tried, but we can’t think of any.

Sorry, I guess that was a bit misleading. There are so many different chores in the marketing department that it’s difficult to list them all without writing a full length novel. Some things can be automated or delegated, but there are still plenty of marketing tasks that simply will not handle themselves.

So we switched it around. What marketing tasks absolutely shouldn’t be ignored?

Which marketing tasks should always be at the very top of your list? Here are a few you might consider. Leave these things off your list, and you may see your business decline.

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3 Reasons Why You Need A Company Newsletter

Are you thinking about setting up a newsletter for your business?

A company newsletter can be as simple as a collection of the most recently-added posts from your blog and simple links to your website. Yet for all their apparent simplicity, newsletters are an important business growth tool that can drive traffic, grow community, and extend your brand.

Unless your target market does not use email or the Internet, it’s hard to imagine reasons that a business would NOT choose to implement this powerful marketing tool and let it go to work building the bottom line.

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How To Write An Outstanding Email Marketing Message

Writing an outstanding email marketing message is mostly a matter of making the message intriguing enough for people to want to open the e-mail.

If your subject line isn’t interesting or captivating enough to make them want to open the e-mail, then it’s not worth the time to send it out. When a marketing message captures your target market’s attention immediately, they’ll take the time to click “open” and continue reading the message.

Read further to see the 9 principles to consider as you craft your next e-mail marketing message.