Newsletter Archive / December 2011

Monthly Newsletter, December 2011 | www.calvertcreative.com

The Magic Words in Social Media Campaigns

There’s nothing more annoying than to have yet another “Gimme” request over Twitter, Facebook, or Email. Even blog post authors will sometimes forget their manners.

How many emails do you get every day — both mass and personal emails — that feel like they were written by a robot, for a robot? Wouldn’t it change your attitude if you felt like the senders were aware of the value of your time?

Here are a few tips for incorporating the Magic Words into your social campaigns…

1. When sending out requests to clients to “Like Us on Facebook” or respond to a poll, you’ll see higher response rates if you ask nicely, and offer your sincere thanks. A tiny thank you gift (coupons, anyone?) would not go awry, either.

2. Did you just get a nice review in your Twitter stream? Be sure to monitor and catch those whenever possible, so that you can say thanks. Sure you have time. It only takes three letters and punctuation (Thx!)

Effective Tips to Boost Conversion Rates

Let’s say you have a great looking, professional website. The graphics are good, the layout is superb and the content is top notch. Despite all of this, what else can you do to boost your conversion rates?

What tweaks or add-ons will make the most of the visitors who come to your site, and take your revenue to a higher level?

Here are 4 tips to help boost those conversion rates…

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How To Build A Laser-Targeted Buying List

Why let visitors to your website leave empty-handed? Why not give yourself another opportunity to contact them? After all, they might become a potential customer down the road…

That’s why it makes sense to put up an opt-in form on your home page and collect email addresses – the easiest method you can use to stay in touch with your subscribers. This will give you the perfect opportunity to establish a relationship with the people on your list – and hopefully, turn them into customers.

The advantages of building a list are numerous; if done correctly, it can result in more leads, more customers and more profits for you.

Here are 5 simple, yet highly effective tips you can use to build a laser-targeted list in just 21 days…

Read more about how to build a laser-targeted buying list.

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Downtown Raleigh Marketing & Calvert Creative present:

Benefiting The Boys and Girls Club of Wake County. In conjunction with Raleigh Downtowner Magazine.

Thursday, Dec 15, 2011 / Time: 7–10PM
Cost: $20 unwrapped toy (age range: 5–14) or $30 cash donation
Attire: Gentlemen: suit and tie; Ladies: dress
Location: The Union Tavern

327 West Davie St., Suite 114, Raleigh, NC 27601 / map

Downtown Raleigh Marketing, in conjunction with Raleigh Downtowner Magazine and Calvert Creative, is proud to sponsor the 5th Annual Downtown Santa Ball to benefit children in need and to provide what might be the only gift they receive this holiday season.

100% of the proceeds and gifts will benefit The Boys and Girls Clubs of Wake County.REGISTER TODAY!

>> More details

ABOUT CALVERT CREATIVE More web traffic. More leads. More conversions. Driving revenue through online marketing. Calvert Creative creates and implements cost-effective marketing strategies that generate leads and convert to revenue. All while working within your budget and timeline. It’s like having having a whole marketing department–right in your office.Visit us online at:www.calvertcreative.com

Toll free:877.495.6851