Landing Page Build and Testing

A landing page is where your client arrives when they click on your web banner, site graphic, or paid search ad. Most landing pages are geared toward getting a very specific action or result, like getting your client to fill out and submit a form to request more information on your service or product.

Here’s a quick and easy way to understand how a keyword/phrase, a pay-per-click (PPC) ad, and a landing page can work well together:

1. Think of your keyword as a business name: for best results, it should be very clear from your business name what it is you do. If not, then you need a tagline to explain further.

2. Your banner ad or PPC ad functions like a tagline, letting the client know a bit more about what you have to offer them or asking a question that lets them know you have a solution for their need.

3. Your landing page is a bit like an elevator pitch: You can give a bit more information than you did in the web banner or PPC ad, but you want to be quick about it so you can deliver your call to action.

A landing page’s call to action (CTA) should be extremely clear. You don’t want your potential client to wonder what they should do next. They need a bright, obvious button to push with compelling CTA text like “Buy Now” or “Get Started” written on it. Any form they fill out should be simple, above the fold (in the top 300 pixels of the page), and easy to understand.

We test landing pages for highest conversion rates. Calvert Creative will create multiple versions of an individual landing page, testing the conversion rates for headlines, buttons, text, and form length and placement.

Contact us now to hear how we can dramatically increase your conversion rates with our landing page expertise!