Copywriting

Writing Compelling Content for High Search Engine Ranking

Before you can get started building a killer website, the perfect web ad, or an incredible video, you need content. And not just any content, but the kind of content that will get you good ranking on search engines for both organic searches (results pages that appear because of their relevance to the terms typed into a search box) and paid traffic (like pay per click advertising).

Q: Should I write all my copy myself?

If you are an excellent copywriter with a solid knowledge of basic online and offline marketing principles, you may want to create all your own content. Or you can contract with Calvert Creative for the generation of your original copy. The latter option allows you to have the role of editor, so that you can get on with the business of running your company as the copywriting machine powers up.

Not at all. Copywriters build research time into their contract, and can generate great copy using that research along with existing content assets that you may already have available (product catalogs, website copy, etc.). You can direct the copy as each draft is submitted and have final say.

Q: Why shouldn’t I get really cheap copywriters by outsourcing to India?

Because your content is the beginning point and foundation for all of your business marketing, you don’t want to cut corners here. Make sure your content writer (where ever they live) is an outstanding writer in the language you will be using, has a solid knowledge of writing for high search engine ranking, and is creating original content, rather than scraping and/or spinning it from other sources.

Whatever you decide, your content is of primary importance to the way your business functions, so it will take the first chunk of your time and attention in almost every business-related endeavor, from building a website or launching a new product to producing a seminar or booth for a trade show.

Creating a Tagline

A tagline for your company is very similar to a storefront window for a retail store. Just as
shoppers make quick decisions about looking in more detail at a window or to go inside
the store, your tagline is a point at which they decide to learn more about you. An optimal
tagline will be memorable and easily repeatable.

Calvert Creative can design and write the tagline that captures your company’s purpose.
Contact us about creating your best storefront.

Creating a 30 Second Elevator Speech

too little or sharing far too much? In networking situations, dinner parties or even chance
encounters, you could be meeting a potential client, customer or partner, but if your speech
is off message or “too” something, you will likely have missed the opportunity.

An excellent elevator speech is not spontaneous. It is well thought out and rehearsed.
Calvert Creative can create a speech for you that is on message, memorable and strikes the
right tone with future business connections in just 30 seconds.

Creating Blog Content/Newsletter

A company blog is a valuable tool. Aside from keeping your webpage from becoming static,
it also raises your digital profile. When you have Calvert working with you, your blog will
target keywords that raise your SEO, demonstrate your organization’s personality and
establish you as a thought-leader in your industry.

Calvert works with clients to create content that does more than drive traffic to your site.
Our goal is to help you engage your audience, voice your brand, and personalize your
business.

Contact Calvert Creative today for a free copywriting proposal!