Calvert Creative

One of the most powerful things a company can do is to thank the people who make that company thrive. I know one business professional who keeps a database of all his online contacts, including where his contacts are on the web. He makes a great effort to not only find some way to add value for or thank his contacts on a regular basis, he also keeps track of it in the database! While you might not be ready for that level of tracking, the practice of appreciation is always well-received and often brings tremendous benefit to both parties.

1. Give them something free (that they normally have to pay for).

This can be information, links, gift baskets, tee-shirts, prizes, discounts, you name it. Everyone loves to get something of value for free.

2. Put a sincere, glowing review on someone’s LinkedIn account, blog or other online property.

Not only can this really make someone’s day/week/month, positive recommendations can also translate to more contracts, job offers, and other gigs for the people you recommend.

3. Leave a useful, incisive comment on someone’s blog.

It only takes a minute to comment, but it takes a bit longer to make a comment that really adds value. But taking the time to do this can serve both parties, especially if the comment includes a link back to your site.

4. Connect them with others that would add value to their community.

When you are considering ways to thank a particular group or individual, think of other people in your network they should know and pass on an introduction.

5. Make an otherwise boring thing fun.

Use humor, be engaging, don’t take yourself too seriously. (Woot and BlendTech both do an awesome job of this!)

6. Show clients and customers that you really do care.

Maintain a good set of online alerts and respond immediately to customer concerns.