Don’t Press Send! (Yet)
Every email you send on behalf of your business is one more chance you have to make a sale. If it’s full of errors, you’re likely to reduce your client base, devalue your brand, hurt your credibility, and negatively impact your revenue.
It’s worth taking the time to go over each of your email newsletters to make sure they are in the best possible position to make your pitch and convert your leads.
Take a look at the following questions and ask yourself if it’s really time to press “send.” One of the greatest things about online marketing is that you can take the time to make revisions before you try to sell your product or service.
- Will my subscribers be interested in reading this email?
- What business goals do I have for this specific email?
- How will I measure the success of this newsletter?
- What action(s) do I want the reader to take? Have I given them options?
- Is my subject line compelling?
- Is the most critical information “above the fold” so that the viewer will not have to scroll to find it?
- Will the “from” line show an address the recipient finds trustworthy?
- Are all the links working? Have they been tested?
- Is there also a plain text version going out for those who have images turned off?
- Do the images have good and appropriate alt text?
- Are the images compressed for quick loading times?
- Is my content easily scannable?
- Have I been brief, concise, and to the point? Can readers click through to read more if they want?
- Does this particular email have a low spam rating? (Most email service providers will automatically rate your newsletter drafts for potential routing to spam folders. If not, you can use online tools such as Free Content Checker, SpamCheck, and Contactology)
- Can I split test my headlines with a segment of my list before sending it out?
- Do I know the best day of the week and time for my email to arrive in my list’s email boxes?
- Are there any typos in my email?
- How many other ways will I distribute the content in my newsletter? Will I post it online, to my company website or blog, or send out links via social platforms so that new potential clients can opt in to my list?
- Do I have a clear “unsubscribe” link?
- Do I have a clear “Forward to a Friend” link?
- Have I enabled plenty of ways to share this content?
There are tremendous benefits to be gained from a carefully-thought out newsletter. You can drive traffic, build brand engagement, and move potential customers forward toward a purchase or conversion.
Looking for an agency to develop and maintain your email list and newsletter marketing campaigns? Contact Calvert Creative today for a free quote on your email marketing strategy and implementation.
