Calvert Creative

If your business is just beginning to move from web 1.0 (hanging out a virtual shingle) to web 2.0 (having real conversations with real people), you are probably working to figure out how to find the people in your target markets online. The best plan is to define your audience as closely as possible, then [...]

[Read more →]

Are you ready to begin utilizing the power of online media for your business? This new three-part seminar series is the perfect place to begin. Mark your calendars for October 1st, 8th, and 15th, and join Calvert Creative from 10am – 12 noon for a multimedia interactive seminar series at the historic Long View Center [...]

[Read more →]

Free Introductory Seminar: September 10, 10-11 am, Long View Center in Downtown Raleigh
Calvert Creative is pleased to announce our next free seminar, open to the public, called “Leveraging Social Media for Business”. Mark your calendar for Wednesday, September 10th from 10 -11 am and join us in downtown Raleigh’s Long View Center, in the newly [...]

[Read more →]

Social media is how collaborative communication happens online. But even if you have an idea of what some of the tools are, you may wonder how on earth you will pick a starting point.
Set Goals
You can focus your social media time toward your business goals. If you want to keep up with industry standards, check [...]

[Read more →]

Lots of people ask for tips on building a follower base in Twitter. If you are wondering about this, you should also ask youself another question: what’s your goal? My colleague Lisa Creech Bledsoe and I are both avid Twitterers. However, we Tweet for entirely different purposes, and our communities of followers are radically [...]

[Read more →]

My Confession…
Hi, my name is Jeff, and I’m a Twitterholic!
So exactly what is Twitter?
Twitter is a free online social networking service used to send/receive short messages within a specified group. Very much like sending an email to a distribution list, a Twitter post conveys a message to a predetermined list. However, the message [...]

[Read more →]