Calvert Creative

One of the most powerful things a company can do is to thank the people who make that company thrive. I know one business professional who keeps a database of all his online contacts, including where his contacts are on the web. He makes a great effort to not only find some way to add [...]

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Recently a friend invited me to offer advice to her sister, who was considering moving to the area to look for work. With layoffs and unemployment so high, how can she increase her chances of landing a great job? The good news is, there are lots of ways to get an edge on the competition [...]

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A long and grueling presidential campaign came to an end a week ago, with Barack Obama emerging as the victor, the first African American to do so. Obama’s “Historic Road to the White House” has been mapped out forwards and backwards, with every media outlet and blogger out there covering everything from Obama’s message of [...]

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If your business is just beginning to move from web 1.0 (hanging out a virtual shingle) to web 2.0 (having real conversations with real people), you are probably working to figure out how to find the people in your target markets online. The best plan is to define your audience as closely as possible, then [...]

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Are you ready to begin utilizing the power of online media for your business? This new three-part seminar series is the perfect place to begin. Mark your calendars for October 1st, 8th, and 15th, and join Calvert Creative from 10am – 12 noon for a multimedia interactive seminar series at the historic Long View Center [...]

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Free Introductory Seminar: September 10, 10-11 am, Long View Center in Downtown Raleigh
Calvert Creative is pleased to announce our next free seminar, open to the public, called “Leveraging Social Media for Business”. Mark your calendar for Wednesday, September 10th from 10 -11 am and join us in downtown Raleigh’s Long View Center, in the newly [...]

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Here’s another outstanding example of a simple way to use texting as a business power tool. The Obama Campaign will be announcing their candidate for Vice President by text message and email to any followers who sign up.
By signing up, campaign supporters and followers (and competitors, if they’re smart) get to be the first to [...]

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It’s so easy to dismiss the realm of mobile phone texting as “just for teenagers,” that it hasn’t yet seen widespread use in business. As a company studying and creating business communication strategies for other businesses, Calvert Creative is finding texting to be a powerful and compelling tool worth a second look.
1. It’s polite
Miss Manners [...]

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The folks over at Common Craft are pretty talented. They take complex ideas and make them fun and understandable. My favorite scene from this one is “Soon, a few things became clear.” If your business has been trying to figure out that whole social media thing, this video will help!

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There’s no question about it: cutting-edge technology can be really cool. Many businesses love the image of themselves as innovators (hey, see our tagline!). We’re masters of our iPhones, divas in our online networks, media mavens and business rockstars. We secretly Wiki terms like crowdsourcing, microblogs and augmented reality so that we can talk confidently [...]

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