Calvert Creative

No way, baby. Texting has been around for ages, and this photo, which appeared in the August 1935 issue of Modern Mechanix proves it. For a small fee Londoners could write a brief message (I don’t know if they had Twitter’s 140 character limit) that would be saved for viewing by others for two hours. [...]

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A long and grueling presidential campaign came to an end a week ago, with Barack Obama emerging as the victor, the first African American to do so. Obama’s “Historic Road to the White House” has been mapped out forwards and backwards, with every media outlet and blogger out there covering everything from Obama’s message of [...]

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Free Introductory Seminar: September 10, 10-11 am, Long View Center in Downtown Raleigh
Calvert Creative is pleased to announce our next free seminar, open to the public, called “Leveraging Social Media for Business”. Mark your calendar for Wednesday, September 10th from 10 -11 am and join us in downtown Raleigh’s Long View Center, in the newly [...]

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Here’s another outstanding example of a simple way to use texting as a business power tool. The Obama Campaign will be announcing their candidate for Vice President by text message and email to any followers who sign up.
By signing up, campaign supporters and followers (and competitors, if they’re smart) get to be the first to [...]

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It’s so easy to dismiss the realm of mobile phone texting as “just for teenagers,” that it hasn’t yet seen widespread use in business. As a company studying and creating business communication strategies for other businesses, Calvert Creative is finding texting to be a powerful and compelling tool worth a second look.
1. It’s polite
Miss Manners [...]

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My Confession…
Hi, my name is Jeff, and I’m a Twitterholic!
So exactly what is Twitter?
Twitter is a free online social networking service used to send/receive short messages within a specified group. Very much like sending an email to a distribution list, a Twitter post conveys a message to a predetermined list. However, the message [...]

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I know, everybody makes them, and in fact, if you spend a lot of your time online (y’all, we gotta get out more), they aren’t even that hard to see coming — you digirati probably already have several thoughts like, “Who will acquire Twitter?” or “I’ll be glad when I can monitor all my online [...]

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