Calvert Creative

A long and grueling presidential campaign came to an end a week ago, with Barack Obama emerging as the victor, the first African American to do so. Obama’s “Historic Road to the White House” has been mapped out forwards and backwards, with every media outlet and blogger out there covering everything from Obama’s message of [...]

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Free Introductory Seminar: September 10, 10-11 am, Long View Center in Downtown Raleigh
Calvert Creative is pleased to announce our next free seminar, open to the public, called “Leveraging Social Media for Business”. Mark your calendar for Wednesday, September 10th from 10 -11 am and join us in downtown Raleigh’s Long View Center, in the newly [...]

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From the time we wake up in the morning (Philips clock radio, Irish Spring soap, Gillette razor, Kellog’s Frosted Flakes), and throughout the day (Honda Accord, Apple computer, HP printer, BIC pen, AquaFina water, Motorola cell phone), even into the night (Sony TV, Tide laundry detergent, Tempurpedic mattress) we are bombarded with brand names. We [...]

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I attended a lecture not too ago entitled “Getting a Seat at the Table – Design Strategy in the Corporate World.” The title alone provoked my attendance; I am a designer, but I don’t work in a traditional design firm or agency. My office is part of a business development company, and researchers, scientists, developers [...]

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