Let me begin by saying that I have not created a Facebook Page for business. Below you will see some of the reasons I made this decision. But if you are considering creating – or hiring someone to create – a Facebook page for your business, you might want to think about some of [...]
Entries Tagged as 'Business Smarts'
Facebook Pages for Business
February 11th, 2010 · No Comments
Tags: Business Smarts
Extremely Basic SEO Checklist
January 19th, 2010 · No Comments
Most every business has a website, but many small businesses have sites run by people who are also handling sales, production, financials, or other items as well. If you aren’t an expert in search engine optimization — helping search engines find and index your site appropriately — there are still lots of things you can [...]
Tags: Business Smarts
Tracking Other People’s Website Stats
September 24th, 2009 · No Comments
Every smart business with an online presence should be watching their own website statistics to see how and when visitors are using their site. Your own server-side stats, along with Google Analytics and Alerts are three simple and free ways to begin monitoring usage and statistics on any web properties you own.
But are you also [...]
Tags: Business Smarts · DIY
How to Thank your Online Community
April 21st, 2009 · No Comments
One of the most powerful things a company can do is to thank the people who make that company thrive. I know one business professional who keeps a database of all his online contacts, including where his contacts are on the web. He makes a great effort to not only find some way to add [...]
Tags: Business Smarts · Social Networking
Learning to Use Google Documents
February 27th, 2009 · No Comments
Does your business still laboriously copy documents onto mini-drives or CDs to transfer information from one computer to another? Do you worry about reading someone else’s CD on your computer and unwittingly opening yourself up to a potential virus? Maybe you recently had a document on your work computer that you wished you had access [...]
Tags: Business Smarts · Cloud Computing · What's Ahead