Skip the Antibiotics, Go Viral
We’re witnessing the rise of a new kind of celebrity, a kind our culture has never seen before: The Viral Message. Since the advent of social media, it’s easier than ever to promote ourselves and our content. This is most evident in YouTube, where average, everyday people with a video camera can be thrust into the spotlight. The videos begin to appear everywhere; posted on Facebook and...
Read More“Expo”se Yourself: Preparing for a trade show
Exhibiting at a trade show can be feast or famine for a company. The costs associated with trade shows demand a return on investment. Calvert Creative’s experience at the recent 2012 Raleigh Chamber Business Expo provides several strategies to help you prepare for your next event. Our booth garnered 25 appointments with prospective clients. View our photos from the 2012 Raleigh Chamber...
Read MoreDesign + Brand: Marketing to the Subconscious
What comes to mind when you read the following names: Apple, Target, Nike? Chances are good their clean design, simple and clear messaging, and instantly recognizable logos are burning bright in your mind’s eye. Consistent brand imagery is the face of any business. In this increasingly visual world, your brand identity design can cause consumers to think of your business without you having to...
Read MoreSocial Media and Brand Awareness
Social media first gained popularity as a way to connect with friends and family, to reconnect with those lost (whether to check in on a childhood friend or to see if your ex got fat) and to share the funny, poignant, and important information we stumble upon daily online. Now, businesses have recognized social media as a powerful marketing tool. They use it to engage with customers, show their...
Read MoreSurvey Says!
A client came to us because he felt his company was no longer connected with its customer base. Our task was to determine what needed to be done to help reconnect. Sometimes the answer is as simple as asking the customer base their opinion through an online survey. While we used Survey Monkey, there are a variety of excellent online survey tools, such as Mail Chimp, Survey Gizmo and Kwik...
Read MoreHow To Create A Profit-Pulling Autoresponder Series In 5 Easy Steps
An autoresponder course is a series of emails, usually sent out in sequence over a period of time. You can load each message into an autoresponder and set it to be mailed at intervals to your list of subscribers. Autoresponder campaigns can be extremely profitable and boost your income month after month. What’s more, an autoresponder course is probably one of the most effective...
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