“More Than A Fling” Lunch Seminar (the notes)
On January 31, Calvert Creative and Shop Local Raleigh hosted a lunch and learn seminar at Zinda Raleigh called, “More than A Fling; Customer Retention and Loyalty”. Our speaker, Will Hardison, president of FanBase, shared his expertise on how to hold onto your customers and develop meaningful and lasting relationships that are so much more than a fling. “More than a Fling”...
Read MoreSmile, the Customer is Always Right
We find ourselves smiling when we come across a business that’s doing things right and equally amazed when we come across poor customer experiences that might easily be remedied. Some studies indicate that it is 6 to 7 times more costly to acquire a new customer than to retain an existing one. In many instances, not enough attention is given to the business concept of Customer Lifetime Value....
Read MoreCustomer Retention and Loyalty Seminar: “More Than A Fling”
*UPDATE: CHANGE OF DATE!* Date: Thursday, January 31, 2013 Time: 11:30AM – 1PM Location: Zinda Raleigh | View Map Cost: $15.00 (Lunch from Zinda’s included) Register today! Studies show that acquiring a new customer costs 6-7 times more than retaining a customer. Customer retention makes sense to increase long run profitability for any business. After a surge in new...
Read MoreMarketing From the Stratosphere: Sponsorship, and How Red Bull Is Doing It Right
On October 14, 2012, Felix Baumgartner made history. 8 million viewers watched in awe as a team of scientists, engineers, and one brave Austrian skydiver set the world record for skydiving by jumping from the edge of space, 24 miles above the Earth. This was not an event put on by NASA, but by a company that has cornered the energy drink and extreme sports markets. Red Bull, created in 1987, is...
Read MoreMeet Our New Intern: Reshmi Vadakel
Calvert Creative has a new intern! Reshmi Vadakel comes to us from Duke University, and will be helping us with client marketing strategies. We recently sat down with Reshmi to find out a little more about her life and her dreams for the future. Calvert Creative: Where did you grow up? What did you like most about where you grew up? Reshmi Vadakel: This used to be a short...
Read MoreOur November Event: “The Science of Awards”
Companies all around the area are applying for corporate awards. Ever wondered why? What’s the real value in winning? Do you have the resources in place to apply? After all, you’re highly focused on building a successful company. Should applying for corporate awards be part of your strategy? Calvert Creative, in association with the NC Biotechnology Center, Wake County Economic...
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