Social Media and Brand Awareness
Social media first gained popularity as a way to connect with friends and family, to reconnect with those lost (whether to check in on a childhood friend or to see if your ex got fat) and to share the funny, poignant, and important information we stumble upon daily online. Now, businesses have recognized social media as a powerful marketing tool. They use it to engage with customers, show their...
Read MoreSurvey Says!
A client came to us because he felt his company was no longer connected with its customer base. Our task was to determine what needed to be done to help reconnect. Sometimes the answer is as simple as asking the customer base their opinion through an online survey. While we used Survey Monkey, there are a variety of excellent online survey tools, such as Mail Chimp, Survey Gizmo and Kwik...
Read MoreHow To Create A Profit-Pulling Autoresponder Series In 5 Easy Steps
An autoresponder course is a series of emails, usually sent out in sequence over a period of time. You can load each message into an autoresponder and set it to be mailed at intervals to your list of subscribers. Autoresponder campaigns can be extremely profitable and boost your income month after month. What’s more, an autoresponder course is probably one of the most effective...
Read MoreBoost Your Landing Page Conversion Rate by 25% or More
Ever think: My landing page conversion rate sucks! And I have no idea what to do to improve it… It would be nice if you could hit the giant green “improve” button and it would all magically happen for you. Unfortunately it’s not quite that simple. But there are top factors you can consider in order to begin the process. Landing page conversion rate optimization is the...
Read MoreHow To Get Into The Mind Of Your Customer
Getting inside the mind of your customer is the key to truly connecting with them. If you don’t take the time to figure out what makes your audience tick, you could be losing out on profits that should have been yours. It’s easy to make the mistake of thinking that because you believe in your product, others will be swayed by the same things that influence you. It’s important to...
Read MoreHow To Craft Persuasive Sales Copy…Even If You’re Not A Writer
Sales copy is an integral part of marketing your business online. The better your copy, the higher your conversion rate is likely to be. A powerful marketing message can even turn complacent browsers into paying customers. Let’s say you are a real estate agent, just passing through your local bookshop or news stand in order to get a cup of coffee. One of the magazines on the stand has a...
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