Jeff Tippett Nominated to Raleigh Communications Task Force
RALEIGH, N.C. – Jeff Tippett, director of Calvert Creative, has been nominated to serve on the Raleigh Communications Task Force. Out of the entire city of Raleigh, ten residents were nominated to the task force. The nominees represent individuals who have served the Raleigh area throughout their careers. Funded by IBM grants, the Raleigh Communications Task Force’s goal is to brand...
Read More“More Than A Fling” Lunch Seminar (the notes)
On January 31, Calvert Creative and Shop Local Raleigh hosted a lunch and learn seminar at Zinda Raleigh called, “More than A Fling; Customer Retention and Loyalty”. Our speaker, Will Hardison, president of FanBase, shared his expertise on how to hold onto your customers and develop meaningful and lasting relationships that are so much more than a fling. “More than a Fling”...
Read MoreSmile, the Customer is Always Right
We find ourselves smiling when we come across a business that’s doing things right and equally amazed when we come across poor customer experiences that might easily be remedied. Some studies indicate that it is 6 to 7 times more costly to acquire a new customer than to retain an existing one. In many instances, not enough attention is given to the business concept of Customer Lifetime Value....
Read MoreMeet Our New Intern: Reshmi Vadakel
Calvert Creative has a new intern! Reshmi Vadakel comes to us from Duke University, and will be helping us with client marketing strategies. We recently sat down with Reshmi to find out a little more about her life and her dreams for the future. Calvert Creative: Where did you grow up? What did you like most about where you grew up? Reshmi Vadakel: This used to be a short...
Read MoreHoliday Marketing (Round 2)
The National Retail Federation (NRF) has reported that the period between Halloween and New Year’s Day accounts for as much as 40% of some retailers’ annual sales. The same NFR report points out that 40% of consumers surveyed start their holiday shopping before Halloween. With those stats in mind, it’s no surprise that we begin seeing those wreaths, ornaments, stockings, and...
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