3 MORE Freebies to Make Your Landing Pages Convert

Posted on May 4, 2011 in Blog | 3 comments

When you’ve invested time and testing in creating great landing pages for your product or service, you want those landing pages to work their hardest on your behalf.

There are many tips and tricks out there designed to help your visitors understand your offer, and there are also some great ways to “sweeten the deal” and convince them to enter their email address so that you get the lead.

We wrote earlier about using free trials, coupons, and e-books, whitepapers, and reports to help your landing pages convert. Here are 3 more powerful tools to have as you consider what items of value you can create and leverage to increase your landing page and sign-up conversion rates.

1. Contests
Offering a contest entry with an email sign-up can be effective and it does not have to be complex. If you decide to offer a drawing to win a prize, you can make the prize relevant to your product or service offering, or you can choose something that is currently all the rage. Some of the best contests give away lots more than one prize.

You can also consider tiered offerings for various conversions. Someone might sign up and be entered in your drawing to win the free year of cell phone service, but they might also get a great discount if they purchase a particular phone by a specified date.

2. Webinars
If you are an authority on your subject, offering a webinar with an email sign-up can be extremely successful. For attendees, there are many advantages to webinars: no travel expenses, full access to an acknowledged expert, the ability to either “lurk” in the background or sit in the virtual front row and engage heavily with the moderator, and even the ability to attend/watch at a date other than the actual date of the webinar (if you record and post the event).

3. Newsletters
Since nearly everyone offers a newsletter with a sign-up (or at least most people realize they are going to be subscribed to a list when they give away their email to a company online), a newsletter offer needs to be carefully thought out.

Try not to just say “Sign up and get our newsletter!” Instead, make the offer compelling by adding detail about the value proposition. Tell your potential clients what sort of content your newsletter will provide. Insider, behind-the-scenes, or advance information, coupons, exclusive news, or special offers are all items to consider when offering a newsletter subscription.

In addition, be sure to include the terms and conditions of your newsletter when your visitor signs up. Let them know how often you’ll be emailing them, and re-assure them that getting off the list — should they decide to do that — will not be difficult.

What ideas do you have about convincing people to give up their email addresses on a landing page? Are there pitfalls that you’ve discovered? What things have you tried and found to be successful? Leave us a comment and let us know!